When the owner of Jolly's Catering Co. got in touch for some help with the branding for a new mobile coffee and cake company the van, affectionatly known as Louis, was still in Surrey, having made his was there from Toulouse, waiting to be delivered to his new home in the Peak District. That gave us the chance to get started designing a brand for the new business. By using a strong geometric sans serif font combined with the decorative bars either side of the logo, along with the chalkboard style sign and the grey-blue and cream of Louis' paint job, we were able to create a look which instantly says "coffee and cake" while at the same time staying faithful to Louis' French roots.
Louis doing what he does best serving coffee and cake at Curber Gap in The Peak District National Park
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